Return on marketing investment benchmarks

Please forward this error screen to 96. What distinguishes effective content marketers from their less effective peers? What tactics are content return on marketing investment benchmarks using most often?

Which are they finding to be the most effective? What social media distribution channels are marketers using? Do they believe they are effective? On average, what percentage of the organization’s marketing budget is being spent on content marketing? What are the biggest challenges most marketers are facing?

Specific reports can also be downloaded if you are looking for more information on particular areas of interest. Our research shows the most effective content marketers have something in common: a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization. While our annual research takes a broad, quantitative look at content marketing trends, we also have our executive research that works with a small group of marketing leaders to explore how they are handling core content marketing challenges. Information about UBM entities and its affiliates can be found here. Please forward this error screen to 75.

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