What Are the Different Types of Advertising? Advertising is the lure that draws new customers to your business or product. The trick is to find a form of different types of investment products that fits your business, your budget and your target clientele.
You’ll have plenty of options to choose from, as traditional media such as print and new media such as social networks both have their advantages. Social networking sites such as Facebook have advertising programs that allow advertisers to target very specific demographics. These ads show up only next to profiles that meet the specifications of your product’s target market. For the internet in general you’ll have plenty of options for ad placement. The catch is that you’ll need to invest significant time in building a presence, and making your content engaging enough to be worth following. Frequent premiums for your followers, in the form of discounts, giveaways or “flash sales,” can help a lot.
Newspaper AdsA traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help you judge its effectiveness. Purchasing an ad in a section relevant to your business — for example, a home improvement business ad in the home and garden section — can also help you to reach target clients. Radio AdvertisingA catchy jingle and quick tag line can enhance a radio ad’s effectiveness. Matching the station you choose with your target demographic is key.
If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet. An alternative or urban station is good to reach youth aged 18 to 24. At the time of publication, Neilsen reports that radio reaches around 59 percent of the population daily with a 45 percent trust rating. 63,000, though this price can vary widely based on market and programming. You can certainly justify the difference in price if a TV ad can reach customers who would not respond to radio. Offer your services to organizations that could benefit from one of your workshops or lectures.